The more widespread availability of products meeting Whole Foods standards can even be seen as part of what made the company vulnerable to a takeover bid. ANCHOR: TONIGHT – AN I-TEAM INVESTIGATION. NOT NECESSARILY. Mom: “It’s definitely misleading. Whole Foods’ website has a whole page dedicated to their olive oils, which are products of Spain, Italy, Greece, Portugal, and the U.S., and are certified by the North American Olive Oil Association. IT’S PESTICIDE FREE AND MORE EXPENSIVE…BUT IT’S WORTH IT… RIGHT? Every time you read, share, comment or heart you help an article improve its Rating—which helps Readers see important issues & writers win $$$ from Elephant. Whole Foods’ private label is hugely popular, but there are some things you may not know about it. It takes 7 seconds to join. Welcome to elephant's ecosystem. “We are working with our vendor to understand the testing results you have provided,” Whole Foods responded. We focus on anything that's good for you, good for others, and good for our planet. We're community-driven. We're dedicated to sharing "the mindful life" beyond the core or choir, to all those who don't yet know they give a care. Walmart also carries organic foods that come from China by the way. According to MarketWatch, the top 365 Everyday Value sellers (in ascending order) are grade AA unsalted butter, organic boneless skinless chicken breasts, organic two percent reduced fat milk, grade B 100 percent maple syrup, organic grade AA unsalted butter, organic wild blueberries, organic whole milk, and at number one, Mediterranean blend 100 percent extra-virgin olive oil. I have since learned directly from Whole Foods that “Since the summer of 2010, the only frozen vegetables we source from China are our 365 edamame. To read further, go to Whole Foods’ site. While Whole Foods countered that the investigation “contained inaccuracies,” it’s unclear what the final outcome of the lawsuit was. Linda Greer: “Consumers are probably blissfully unaware that the government is not protecting them.”, Elephant Journal is an independent, mission-driven community. 20. STORY: WITH 175 STORES… WHOLE FOODS IS THE UNDISPUTED LEADER IN ORGANIC FOODS AND PROMOTES “LOCALLY GROWN.” BUT THE I-TEAM HAS FOUND THAT MUCH OF WHOLE FOODS ORGANICS… ARE IMPORTED FROM CHINA. Whole Foods Market is an American supermarket chain with its headquarters in Austin, Texas. The first 365 by Whole Foods store in Silver Lake Whole Foods Market After two and a half years and 12 store openings, Whole Foods is abandoning its cheaper 365 by Whole Foods concept. The cheeses – which come in the forms of shreds and slices – are ideal for melting and stretching, according to the products’ packaging. Turnas, who leads a team of about 40 based at Whole Foods headquarters in Austin, Texas, made a presentation to Amazon executives about 365 shortly after the … Whole Food's Dirty Little Secret: Most of the So-Called "Natural" Processed Foods and Animal Products They Sell Are Contaminated with GMOs! “I would argue instead that organic agriculture owes much of its growth and success over the past 20 years to Whole Foods Market’s successful growth and commitment to organic.” Pollan struck back: “Surely we can recognize all these important gains without turning a blind eye to the costs: the sacrifice of small farmers and of some of the founding principles of organic farming.” And the debate still rages on, nearly 10 years later. Actually, we have 275 stores. Well, one strong clue is that if you turn the packaging over, and scroll down, the small print actually says “A … 365 brand organic peanut butter in the new Whole Foods' 365 Fort Greene in the Fort Greene neighborhood of Brooklyn in New York on opening day Wednesday, January 31, … Whole Foods’ website has a whole page dedicated to their olive oils, which are products of Spain, Italy, Greece, Portugal, and the U.S., and are certified by the North American Olive Oil Association.All the oils are 100 percent extra-virgin olive oil, and all facilities that produce the 365 olive oil get frequent visits from Whole Foods’ buyers and food safety specialists. The plastic your 365 product is most likely packaged in is called Polyethylene Terephthalate, or PETE. In 2008, a television report from WJLA in Washington, DC, questioned if consumers can trust Whole Foods 365 organic products if the label says that they are made in China… BUT IS THAT …IN FACT…WHAT THE CUSTOMER IS GETTING? The new company focuses on bringing healthy and affordable food to people regularly. LG: “The reason is we’ve had such a difficult time tracking things.”. Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. If you didn’t know that much of the so-called “eco-responsible” foods you were buying in Whole Foods, Trader Joe’s, King Soopers, Safeway etc. According to The Cornucopia Institute, which investigates agricultural and food issues, “Whole Foods has been diligent in their efforts to secure a source for their organic milk that is of high integrity and comes from family farmers, not industrial-scale factory-farms where most of their competitors (Trader Joe's, Wal-Mart, Costco, among others) are procuring all or some of their ‘organic’ milk.” According to Whole Foods, “the milk is produced and distributed regionally throughout the United States as close as possible to the communities in which it is sold. “The oversight that they have in China is not the same kind of supervision that we have in the United States.”. Resources. As at Trader Joe’s, there’s a strenuous review process at Whole Foods to make sure that a potential new private label item is up to par, and every day hundreds of products are considered, according to the company. “We evaluate attributes like value, quality, taste and convenience when we make the decision to accept or discontinue a product,”  the company says. http://www.wholefoodsmarket.com/values/organic.php. Disclaimer: We've provided special diet and nutritional information for educational purposes only. 365 by Whole Foods Market was created to cater to the middle class and millennials with organic food choices. Linda Greer: “I think it’s probably not an accident that product of China is in such small type.”. Multiple recent reports exposed conventional foods manufactured in China as fake and even toxic: scams involving rice that contains plastic, fake eggs made from chemicals and many food items containing high levels of arsenic. Consumer Reports warned that bottled water made by Whole Foods contains "potentially harmful levels of arsenic," amounting to three times the level of the chemical compared to other brands. These new dairy-free desserts were released just before the weekend, rolling out to select southern California stores in a soft launch phase. IT CERTIFIES PRIVATE INSPECTORS TO DO THE JOB. By creating an account you agree to Elephant's Terms and Privacy Policy. If you’re trying to live a healthy life, you ought to buy organics for yourself, and your children, even your pets. This report shows the 365 Whole Foods Market brand of fruits and vegetables sold as “organic” comes from China. The team heave has its own certified Extra Virgin Olive Oil Associate Savante, which is a title awarded to those who are experts in tasting olive oils. BERNADINE PRINCE, FOUNDER OF THIS MARKET SAYS WHOLE FOODS SHOPPERS SHOULD BE ASKING QUESTIONS. To my mind, this old video (that continues to make waves; a reader just tweeted it to me this morning) is a hackjob, a disgrace to journalism. Whole Foods Organic Certification Coordinator Joe Dickson called the segment “totally misleading,” claiming that “organic products from China can absolutely be certified organic to the exact same standard as domestic products.”. Its private label line, 365 Everyday Value, is one of the keys to its success, but we bet that there’s a lot you don’t know about this line of hundreds of products. Whole Foods Market recently started rolling out a new brand design for its 365 by Whole Foods Market products in stores and online. !”), above. Whole Foods Favorites. | "Elephant Journal" & "Walk the Talk Show" are registered trademarks of Waylon H. Lewis, Enterprises. Then you can Heart an article, boosting its "Ecosystem" score & helping your favorite author to get paid. “If they’re going to put into bold “California” on the label, they shouldn’t put China in fine print on the back.”. We're protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. For jarred pesto under five dollars, it doesn't get much better than this. Diversification (365 Stores) – To tackle the issue of expensive items, Whole Foods has launched a new low price market in the form of 365 by Whole Foods Market. A common Health Problem for Most Women and Whole Foods’ Opportunities. “They are not consistent with testing results we have relied upon from reputable third-party labs. to get two free reads: By creating an account you agree to Elephant's Terms and Privacy Policy. So basically, you’re just going to have to take their word for it. Whole Foods is one of the best-known food stores in America, and has been nothing short of revolutionary in its approach to healthy and organic foods. Why not join the Elephant community, become an Elephriend. LINDA GREER IS A SENIOR SCIENTIST AT THE NATURAL RESOURCES DEFENSE COUNCIL, AN ENVIRONMENTAL ADVOCACY GROUP. To read further, go to Whole Foods’ site. Keeping up with the rising demand for vegan food, Whole Foods Market has launched dairy-free cheese under its 365 Everyday Value brand. All the oils are 100 percent extra-virgin olive oil, and all facilities that produce the 365 olive oil get frequent visits from Whole Foods’ buyers and food safety specialists. Dive Brief: Whole Foods Market is rolling out a new look and name for its 365 private label brand, according to findings from research firm IGD. WHOLE FOODS IS THE UNDISPUTED LEADER IN ORGANIC FOODS AND PROMOTES “LOCALLY GROWN.” BUT THE I-TEAM HAS FOUND THAT MUCH OF WHOLE FOODS ORGANICS… ARE IMPORTED FROM CHINA. Here’s the thing. WHOLE FOODS EMPLOYS A COMPANY CALLED QUALITY ASSURANCE INTERNATIONAL. China’s standards of organic food is sub par and often times highly contaminated. For more information about BE … BUT THE COMPANY CONFIRMS “QAI HAS NOT CERTIFIED ANY PRODUCTS IN CHINA.” THEY RELY ON ANOTHER CERTIFIER ON THE FARM. Report Adverse ... 365 EVERYDAY VALUE IBUPROFEN- ibuprofen tablet, film coated FOODS SOLD IN THIS COUNTRY MUST BE APPROVED BY THE DEPARTMENT OF AGRICULTURE BEFORE THEY CAN DISPLAY THE ORGANIC LABEL. “I am not sure if merely because of our size and success Whole Foods Market deserves the pejorative label ‘Big Organic’ or ‘Industrial Organic,’ or even to be linked to those categories,” CEO John Mackey countered. A LIVEKINDLY reporter noticed the … BUT HOW DO WE EVEN KNOW THE FOOD IS ORGANIC? LINDA GREER SAYS PEOPLE SHOULD BE ASKING THE GOVERNMENT QUESTIONS. ORGANIC ENSURES NO CHEMICAL PESTICIDES AND ENVIRONMENTALLY FRIENDLY CONDITIONS. All rights reserved. And over these two years, changes have been made to Whole Foods, at … May this site’s daily new articles inspire & expand your mind& heart in the midst of this busy-busy world of ours. HOW ORGANIC CAN THAT BE? THE I-Team’s ROBERTA BASKIN HAS BEEN INVESTIGATING AND HAS QUESTIONS FOR ONE MAJOR FOOD CHAIN. In his groundbreaking book The Omnivore’s Dilemma, food activist Michael Pollan takes issue with Whole Foods’ 365 Organic line, which he calls “Industrialized Organic,” claiming that it doesn’t allow the little guys to compete on the same stage. Linda Greer: ”So you have to ask yourself the question, how would they ever know if the organic rules are being followed?”. Play for free. SHE’S BEEN TO FARMS IN CHINA. ALL LISTED UNDER THE WHOLE FOODS BRAND “365 ORGANIC.” AND ON THE BACK IN SMALL PRINT… PRODUCT OF CHINA. SHOPPERS WE TALKED TO WERE MOST SURPRISED BY WHOLE FOODS ORGANIC CALIFORNIA BLEND OF CAULIFLOWER, CARROTS, AND BROCCOLI. 10 Things You Didn't Know About Whole Foods 365 Products, 11 Things You Didn’t Know About Whole Foods, Whole Foods Pledges Seafood Sustainability. This news story originally ran in 2008. From succulent care to hosting a virtual baking competition, check out our favorite ideas for making the most of your time at home. We go the extra mile in researching ingredients for our own 365 by Whole Foods Market brand. 365 by Whole Foods Market Brand Commitment. See what makes our stores special, from cult-favorites like Berry Chantilly Cake to Certified Cheese Professionals who know their craft. Why…you may ask? Major plant-derived ingredients in foods with this brand name are sourced to avoid bioengineering. If they were proud of it being from China, they would be, it would be prominently displayed on the front. Basil Pesto. but overlook a Crucial Part of the Conversation: Support your local farmers whenever possible—whether at a farmers’ market, Whole Foods or some other grocery, or at farm-to-table restaurants. Dedicated to bringing together those working (and playing) to create enlightened society, we’re about anyth… Read full bio. Copyright © 2020 Waylon H. Lewis Enterprises. Labeler - Whole Foods Market, INC. (196175616) View All Sections Close All Sections. The new approach changes the role of the 365 brand. We talk about “Aging Gracefully,” If you’re trying to live an eco-responsible life, you ought to do the same—but you’ll want to prioritize food and beverages that are produced as locally as possible, too. Find additional resources (also available in the left menu) Safety. Whoa, look at that!”. Sign up (or log in) below A new focus on the Whole Foods Market brand indicates a desire to build singular loyalty to Whole Foods Market rather than sharing it with 365. Because I don’t know.”. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections. By creating an account you agree to the Terms of Service and Privacy Policy. At Home. Image above, with not one but two colorful question marks. ALREADY THIS YEAR THE FOOD AND DRUG ADMINISTRATION WHICH CHECKS FOR FOOD SAFETY STOPPED 260 SHIPMENTS OF FOODS LIKE STRAWBERRIES CONTAMINATED WITH BAD PESTICIDES, BACTERIA OR FILTH. So they analyzed the product and discovered that it in fact contained an average of 11.4 grams of sugar per serving, more than five times the amount indicated on the label! It has a light … WHAT DO YOU KNOW ABOUT ORGANIC FOODS? heart articles you love. 365 by Whole Foods Market, Organic Ground Coffee, Vienna Roast - Pacific Rim (Bag), 24 Ounce are Made in China, with different safety and organic certification processes, you should: Below is Whole Foods‘ rebuttal which, to my mind, is resoundingly convincing—particularly in contrast to the news reports well-intentioned but thoroughly ignorant “man on the street” testimonials (“California Blend is Made in China, what? WOULD YOU BELIEVE *ORGANICALLY GROWN* IN CHINA? It’s one of the most common recyclable materials, and all 365 products are labeled with the appropriate recycle number. AND PRODUCT OF CHINA…ALL ON THE SAME WHOLE FOODS PACKAGE. In 2008, a television report from WJLA in Washington, DC, questioned if consumers can trust Whole Foods 365 organic products if the label says that they are made in China. THE I-TEAM OBTAINED THIS INTERNAL COMPANY DOCUMENT FROM WHOLE FOODS LISTING THE COUNTRY OF ORIGIN FOR HUNDREDS OF ITS PRODUCTS…DOZENS OF ORGANICS….MANY FROM CHINA…EVERYTHING FROM ASPARAGUS SPEARS TO PINE NUTS TO CREAMY PEANUT BUTTER. “We source all of our products from outside manufacturers; however, the identity of these manufacturers is proprietary information,” the company maintains. Whole Foods has just announced their own pet food line – Whole Paws. A retail analyst for the firm identified the change at Whole Foods' busy Columbus Circle store in New York City, and signage indicates the update will roll out to more stores and across multiple categories. Oil vey! Hey, thanks so much for reading! Elephant offers 2 articles/day for free. Whole Foods has its own 365 Everyday Value products and is backed by an "Exclusive Brands" team that's made up of expert buyers, registered dietitians, food scientists, and other experts. BUT THE USDA DOESN’T INSPECT IMPORTED FOODS. Join & get 2 free reads. THE DAILY MEAL ® IS A REGISTERED TRADEMARK OF TRIBUNE PUBLISHING. Still, it raises good questions and makes us think. It has been two years since Amazon acquired Whole Foods for $13.7 billion in cash. ROBERTA IN STUDIO: WHOLE FOODS… IT’S THE LEADING FOOD RETAILER SELLING THE IMAGE THAT LOCAL AND ORGANIC IS BETTER FOR THE ENVIRONMENT AND BETTER FOR YOU. To help you find the best 365 Everyday Value eats to take with you to the cashier, we asked a whole lot of serious Whole Foods fans/famed food Instagrammers to tell us their favorite products. …to read the rest, and far more on this and similar subjects, go to the WFM site. Last year, Consumer Reports noticed that just about all brands of plain yogurt contains between five and 10 grams of sugar per eight-ounce serving, Whole Foods 365’s plain nonfat Greek yogurt only contained two. Since product formulations change (and products may contain additional or different ingredients, nutrition or usage information than is presented on this website), you should always check product packaging for the most recent ingredient and special diet information. We take this issue seriously and are investigating the matter, and will of course take corrective action if any is warranted.” The discovery led to a class-action lawsuit, and the product has been removed from store shelves while the investigation is ongoing. Oil: A massive food company in China made the disgusting decision to recycle used olive oil from thousands of restaurants, filter it, and then resell it. food,health,local,made in china,organic,safety,salt,The Kitchen,Whole Foods. From an eco-standpoint, it’s laughable, so laughable I feel like crying. Zachariah “Oh, but it’s from China, what a travesty.”, “Product of China! If you want more, grab a subscription for unlimited reads for $3/month. Whole Foods, a leading retailer which owns the 365 Organic Foods brand, has been called to explain why it is that their “organic” foods may not be organic at all. WHOLE FOODS WOULDN’T ALLOW OUR CAMERAS IN ITS STORE, SO WE BOUGHT THE PRODUCTS AND STEPPED OUTSIDE TO SHOW SHOPPERS. Of the thousands of private label products we offer, a very small percentage are from China. Again, WJLA is misleading consumers. There’s a lot of fraudulent olive oil out there, but 365’s is the real deal. Your investment will help Elephant Journal invest in our editors and writers who promote your values to create the change you want to see in your world! Shopper: “Honestly I never would have flipped it over to see that it was from China.”. YET THERE’S THE QAI CERTIFICATION SEAL… THE USDA SEAL…. THERE’S GROWING CONCERN ABOUT THE QUALITY OF FOOD FROM CHINA. It comes from a cooperative of organic family farmers dedicated to pasture-based dairy production and to preserving and expanding family farming as a way of life and a viable system of production.”. In 1998, the state of California commissioned an independent laboratory to test for the presence of a carcinogenic petrochemical called 1,4-Dioxane in body care products from Whole Foods and several other brands, and sued Whole Foods after it discovered that products including 365 dish liquid and shampoo contained the chemical in excess of the legal limit, 20 parts per million. It was e s tablished in 1980 with the merger of SaferWay and … My friend Chef AJ, who does a lot of wonderful work with Whole Foods, saw my post and contacted Whole Foods to get some more information. In 2010, an ABC affiliate in Washington aired an “exposé” claiming that if a Whole Foods 365 Organic product is made in China, it can’t be trusted for actually being organic because organic standards are more lax there. When Whole Foods announced their new pet food line Whole Paws, the following questions were sent to Whole Foods…(sent October 3, 2013)… Where are the foods made? Learn more. I’m sure.”. Whole Foods Market just launched its own vegan ice cream via its 365 Everyday Value line. SUGAR SNAP PEAS… AND WOULD YOU BELIEVE CALIFORNIA BLEND VEGETABLES? The CUSTOMER is GETTING PEAS… and would you BELIEVE * ORGANICALLY GROWN * in is! Olive oil out there, but there are some things you may not know about.. Not Certified ANY products in China.” they RELY on ANOTHER CERTIFIER on the BACK in small PRINT… of... Government QUESTIONS you may not know about it WFM site “QAI HAS not Certified ANY in... 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